What do marketers ask?
We understand that you may have questions about how the MobiusAds demand-side platform operates. Below are answers to the most frequently asked questions.
Real-time bidding (RTB) integrates, automates, and accelerates the media trading process beoynd programmtic advertising by improving a system that has long been disjunct, manual, and uneconomical and contributing to attaching a precise value to every impression. It simplifies the process of media buying for both publishers and advertisers by making it less labor intensive and error prone. This enhancement in efficiency, speed, and appraisal improves the return on investment for both parties involved in the advertising process. It also enables them to reinvest some of the operational time they save into what they do best - creating great products/content.
The programmatic ecosystem and RTB in particular facilitate a direct interaction between supply and demand sources, which in turn determine the prices of the impressions directly in the free market. The efficiency and transparency of the model benefit both the advertisers, who are protected from being overcharged, and the publishers, who can realize the true potential of their inventory. The ecosystem resembles the structure of the financial markets in terms of efficiency and complexity.
Cost-per-mille campaigns focus on exposing your products or services to a targeted audience at scale. This makes them great for building brand awareness, educating customers about new products, and collecting valuable data for audience profiling.
Our integration with Active View allow us to accurately measure viewable impressions and guarantee maximum impact.
We help brands connect with their most valued audiences by creating personalized digital experiences that address their immediate interests. From broad passions to niche curiosities, you can paint your ideal audience profile and achieve reach and frequency within that group.
AdTradr leverages its experience with large-scale data through the Mobius DSP where we deploy data mapping that spans across the entire digital landscape. We turn data into insights and use these insights to create highly resonant campaigns.
Nowadays, remarketing more often refers to re-engaging customers via email, while retargeting is generally used to describe addressing prospects who have demonstrated interest in your product with relevant display ads across the web. Retargeting drives conversions by bringing back indecisive customers with tailored ads and offers based on their activity on your website. It also allows you to reconnect with loyal customers and educate them about your new products. Unlike other platforms, Mobius offers global, channel-agnostic retargeting that spans across a vast number of websites, platforms (AdWords, Facebook, Google, Bing, etc), and formats (mobile, desktop, apps).